Fashion and Integration: A Success Story of Female Entrepreneurship

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A woman who has the whole support of ME4Change partners, for her ability to adapt and integrate her origin culture and the host one: Hind Lafram.

She was born in Morocco and in 1998, when she was only two, her family moved to Turin.

During the setting period in the teens, she felt a strong need to wear clothes that were in accordance with the Islamic precepts, but at the same time clothes of design and quality, as “Italian culture” transmits.

After two years of accounting school, she realizes two things: the need to continue wearing the veil; she wants to follow the creativity and to become a professional stylist.

While attending the fashion school in Turin,  since her passion for sewing, she began experimenting on herself the first creations.
Her goal is to find a solution to solve a problem that many Muslim girls face with when summer comes: the conciliation of high temperatures with the need to cover their body.
It is an issue of looking for patterns and tissue, with cuts, shapes and colors suited to the needs, buying the right fabrics and sewing: Hind starts experimenting.

In 2014 she opens a Facebook page and starts sharing photos of her creations. At the beginning it was a closed page between friends, over time becomes the springboard of the brand that she founded in May 2017: Hind Lafram Collection.

The important leap in this path of self-entrepreneurship and pursuit of creativity, comes thanks to the collaboration with Professor Paolo Biancone, teacher of Business Economics at the University of Turin: after the diploma Hind has the support to found the first Italian Modest Fashion, creating a true trend that integrates original culture with host.

The official launch took place few months later, during the Turin Fashion Week.


And it is precisely her statement “The Modest Fashion is not a fashion opposed to the Western one, but it is one of many trends” that fully expresses this new philosophy: fashion becomes a pretext and a positive example to change the opinion of those who ask whether creating clothes for Muslims does not risk raising a wall with the rest of the world.

With this motivation and desire that she won the prize for the youth entrepreneurship category in the tenth edition of the Moneygram Awards.

Her case shows us how adaptability and cultural integration are alternative keys to reach entrepreneurial success.

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